What is CRM?
CRM software consolidates customer information and documents into a single CRM databaseso business users can more easily access and manage it.
The other main functions of this software include recording various customer interactions
(over email, phone calls, social media or other channels, depending on system capabilities),automatingvarious workflow processessuch as tasks, calendars and alerts, and giving managers the ability to track performance and productivitybased on information logged within the system.